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First Floor #311 – Shamelessness As a Marketing Strategy
Music discourse is focused less and less on actual music, plus a round-up of the latest electronic music news and a fresh bundle of recommended new…
May 7
•
Shawn Reynaldo
21
1
Music Discourse Is Plentiful, Often Angry and Increasingly Not About Music at All
Why is industry- and culture-focused commentary now taking up such a huge portion of the music conversation?
May 5
•
Shawn Reynaldo
31
9
April 2026
First Floor #310 – Reckoning with Rave Tourism
The Pyramids and other heritage sites have become high-priced party destinations, plus a round-up of the latest electronic music news and a fresh slate…
Apr 30
•
Shawn Reynaldo
15
3
The Pyramids Have Become a Rave Backdrop
With large-scale electronic music events increasingly being staged at heritage sites around the globe, questions have arisen about who these events are…
Apr 28
•
April Clare Welsh
35
8
First Floor #309 – Storm Clouds in Paradise
Reflections from Ibiza, plus a round-up of the latest electronic music news and a fresh batch of recommended new releases.
Apr 23
•
Shawn Reynaldo
11
1
Shell Company Have Better Taste Than I Do
A guest recommendation from the hypnotically hazy UK trio.
Apr 22
•
Shawn Reynaldo
2
Catching Up with First Floor
Revisiting some recent artist interviews that have been published in the newsletter.
Apr 21
•
Shawn Reynaldo
12
First Floor #308 – Trying Something New
An interview with Visible Cloaks, plus a round-up of the latest electronic music news and a fresh crop of recommended new releases.
Apr 16
•
Shawn Reynaldo
18
4
Will Hofbauer Has Better Taste Than I Do
A guest recommendation from the London-based producer, DJ and unabashed lover of delightfully off-kilter rhythms.
Apr 15
•
Shawn Reynaldo
6
1
Visible Cloaks Are Blurring the Lines and Playing with Reality
An interview with Spencer Doran, who lays out the conceptual foundation of the Portland duo's upcoming LP, and explains why their music goes much deeper…
Apr 14
•
Shawn Reynaldo
17
1
First Floor #307 – The Shadow of War
Thoughts on what's happening in Lebanon, plus a round-up of the latest electronic music news and a fresh bundle of recommended new releases.
Apr 9
•
Shawn Reynaldo
24
3
Sara Persico Has Better Taste Than I Do
A guest recommendation from the Italian sound artist, vocalist and DJ.
Apr 8
•
Shawn Reynaldo
6
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